George Strait, Jason Aldean and Trevor Brazile blaze a trail as part of the 2014 - 2015 Wrangler Blue Jean commercial campaign. Produced and Directed by Mark Schimmel and Once Upon a Time, this campaign was shot on location in San Antonio, Texas. George Strait provided the ranch locations which included 11 cattle, 19 horses and 20 cowboy extras. A total of nine cameras were used to capture the roping, rodeo and other points of action thate were cut into the commercial campaign.
Mark Schimmel, Director
Nick Taylor, DOP
“What separates most directors from truly great directors are the leadership qualities and vision they possess. Present in the moment, I give every ounce of energy and creativity to what’s in front of the camera. Each time that I step onto a set, I display integrity, intelligence and vulnerability. These are critical leadership qualities that inspire the cast, crew and entire production to support my creative vision. A director with a strong positive persona can bring a film to an entirely new level of significance. I consider myself an emotional storyteller who looks past the norm and digs deep inside to discover what motivates the actors. I nurture actors, providing them with a space to perform at their very best.” - MS
Mark Schimmel has been directing award winning commercials, television, short and feature films for the past 18 years. His work is conceptually driven and supported by images that communicate with emotion. He’s directed notable actors such as Academy Award nominee, Woody Harrelson, Eric Roberts and Claudia Christian. Schimmel's also worked with George Strait, Seattle Seahawk Russell Wilson and hundreds of real people for national projects.
Mark Schimmel was born in Chicago. He studied drawing at The Art Institute of Chicago, photography at Columbia College, and completed his BFA at PRATT Institute, New York City and his MFA at Vermont College of Fine Arts. He teaches line producing at Columbia College Chicago and resides between Chicago and South Florida.
Television and Features Management:
Niad Management, LA
Mobile: (847) 502-2973