Mark Schimmel
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True Value Hardware Hardwarian 2011
True Value Hardware Stores had a problem that Once Upon a Time was hired to fix – loss of market share and brand awareness to competitors. 15 unique DIY webisodes were created to position True Value employees as experts known as “Hardwarians”. The campaign was so successful that True Value went back to Once Upon A Time to produce 30 more webisodes, with an additional 16 already underway. The objective of the campaign addresses two different audiences – employees and consumers – with one hard-hitting message - True Value Hardwarians are the experts. Employees were fully motivated to “be” the expert they are and consumers were driven into the stores to seek the advice of a True Value Hardwarian. The result was a dramatic increase of in-store traffic and online sales. Once Upon a Time is credited for producing, filming, and editing these creative assets that have reached over a million viewers.

Mark Schimmel, Producer, Director, Editor
Produced by Once Upon a Time, Inc.
Mark Schimmel is an award winning commercial director, videographer, editor and producer of Internet content and digital media. As a Chicago director, he has produced broadcast and online commercials, short films and feature films from New York to Los Angeles to Moscow to Canada. He works through his own production company, ONCE UPON A TIME, INC.

Once Upon a Time is a full service creative production company that helms your project from concept through creative editorial. The ability to offer this unique and highly specialized service is due to Schimmel’s extensive background in advertising, editorial, marketing and filmmaking.

Mark Schimmel specializes in the following genres: Healthcare, Hospitals, Medical Products, Women’s Health, Children’s Hospitals, Pharmaceuticals, Animals, Dogs, Cats, Tigers, Financial Services, Home Products, Garage Products, Faucets, Do It Yourself, Home Improvement and directing both dialogue and Real People.

Clients include: Chamberlain, The Duchossois Group, NSLIJ, Lehigh Valley Health Network, Moen, Discover Card, Animal Planet, The Tribune Company, Nintendo, Wahl, Schering Plough, Kraft Foods, Safeway, Craftsman Products, and others.

Once Upon a Time, Inc., is a member of the AICP.

Mobile: 847-502-2973

Photo credit: Olaf Starorypinski